Frame of Mind
We are inspired by those who dare to be different because true self expression begins with your Frame of Mind.
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Develop a cologne sub-brand for Vans targeted at their young-adult male audience, emphasizing self-expression, creativity, and individuality.
They gravitate towards an authentic and rebellious brand image so this cologne must align with Vans' aesthetics and overall identity while offering individuals a unique experience.
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Frame of Mind offers a range of scents inspired by different moods, empowering individuals to choose a fragrance that reflects their unique personality and allows them to express themselves authentically through scent.
Our packaging features bold colors and dynamic collages with large typefaces that resonate with Vans' audience. Visually we draw from grunge elements and activities like skateboarding to embody the brand's rebellious spirit and active lifestyle.
Colaborator | Elora Kiddle
Packaging + Branding
Student Work | AuArts | 2023
DEFY
Fragrance Family : Citrus
Key Notes : Our fresh basil and aromatic white thyme add an intriguing twist to the refreshing aroma of limes, defying the expected.
VIGOR
Fragrance Family : Earthy
Key Notes : A refreshing essence of wood sage and scents of sea salt create a revitalizing and captivating fragrance to invigorate your day ahead.
